My prediction is coming true ever so slowly. At my day job, I work at an ad agency in NYC and we have a smaller vodka client who was interested in getting into music partnerships. My plead that they should attempt to break into the EDM scene before it blows up commercially was not heard and once the Bud Light Super Bowl with Avicii hit, I knew it was happening.
This is the next piece of evidence that proves that DJ’s will soon have a face in America. The trio that is Swedish House Mafia has partnered up with Absolut (or rather Absolut paid a ton of money to get SHM) to make this awesome promotional video to an exclusive track that correlates to a cocktail known as a “Greyhound”.
Perfect marketing. Absolut pulls one step ahead from the crowded category with this campaign.